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Overground Online

Clean and Dry Vagina Brightener Is So Wrong

I recently came across this advert for an Indian feminine hygiene product that promises to ‘brighten’ the skin around the vagina, writes Rena Dipti Annobil

I didn’t know whether to laugh or cry.

First of all, the woman featured in the TV advert for Clean and Dry, above, is ridiculously fair skinned.

If she has to use this cream to lighten her private parts, then surely the rest of us will need a miracle?

The desire for lighter skin is nothing new in South-Asia, and it’s not just confined to women; Fair and Handsome is a skin lightening cream for men endorsed by Shah Rukh Khan, one of Bollywood’s biggest stars.

It’s really about time Indians took steps to dispel the myth that light skin is right skin.

If the rest of the world can appreciate ‘dusky’ beauties like Freida Pinto, below, then so should India.

Click here to read an article I wrote on this issue for popular blog Freedom to Discuss.

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