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Britain Leads M-Commerce Revolution


British shoppers are twice as likely as their US counterparts to use mobile phones to pay for goods and services, according to a new report.

Analysts at e-retail experts Rich Relevance studied over 1 billion shopping sessions on UK and US retail websites during the first three months of 2012, and found mobile sales accounted for 9.1% of sales in Britain, compared with just 4.6% in America.

The study highlighted significant links between Apple products and increased customer spending.

The iPad accounted for a staggering 82% of all UK mobile sales, and the average amount shoppers spent was around 14% higher for iPhone users compared with other mobile devices.

The report confirms the findings of the Boston Consulting Group, which recently revealed how British shoppers lead the world in online shopping.

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