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Channel 4 to Launch Social Media TV with 4seven

Channel 4 has announced plans for a new TV channel, 4seven, which will feature programmes from the previous week that have generated the most ‘social media buzz’.

David Abraham, the broadcaster’s chief executive, claims the channel – available on Sky, Virgin Media, Freeview and Freesat – will be ready to go live in time for this summer’s London Olympics.

He said: ‘With so much choice out there, viewers are increasingly saying they sometimes just miss the best stuff.

‘4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days.

‘It will schedule the main channel content that is creating noise – amongst social media, bloggers, commentators and of course via contact our viewers have directly with us – and incorporate this buzz into the look and feel of the channel.’

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Tags media, Channel 4, social media, social media TV, social TV, 4seven, David Abraham
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