Overground Online
Overground Online

Chocolate, Racism and Publicity

It would be unfair to describe one of the UK’s favourite chocolate-makers as institutionally racist, but quite rational to suggest executives at Cadbury believe outrageous black characters help to sell new products.

How else can the company explain its reputation for releasing three of the most controversial advertising campaigns in recent years?

First, back in 2007, Cadbury were criticised for attempting to launch Trident chewing gum with an TV advert that featured a frenetic black boy running around London chanting ‘mastication for the nation’ in a dodgy Caribbean accent.

The commercial was eventually banned, after becoming the most complained-about advert of the year.

In 2009, the company was again accused of perpetuating negative racial stereotypes after releasing a contentious promotional video, this time featuring a giant hovering cocoa-head that sent Ghanaian villagers into a dancing frenzy.

And now, Cadbury have been forced to apologise to Naomi Campbell who says a poster for their latest chocolate bar is racially offensive.

Earlier this week, the Advertising Standards Authority rejected claims that the poster is racist; nevertheless, it’s becoming increasingly obvious the brand relishes any opportunity to push the boundaries of tolerance when publicising new products.

If this really is the case; it’s a shame because even if the company does make the smoothest, flakiest and milkiest chocolate bars in the world, their TV adverts are remarkably distasteful.

| | | More
Tags racism, race, Cadbury, Naomi Campbell, Bliss, chocolate
Related Articles Petition to Stop 'Human Zoo' Exhibition Listen: Overground Radio Show, 27/09/13 DVD GIVEAWAY: Hidden Colors Parts 1 and 2 Video: Children React to Cheerios Commercial Blacks in Israel Time to Reclaim the St George's flag Akala Breaks Down the UK Music Industry Legendary Journalist Gil Noble Dies Overground Online in the Guardian UK Riots and Racism 2011 Barack Obama Raps to British National Anthem Clybourne Park: Controversy in Theatreland White Man Wears Black Mask to Rob Six Banks Black Nude Collection Adds Colour to Erotica Exhibition London Protestors March for Police Manslaughter and Murder Charge King of Sweden Had Affair with Singer Camilla Henemark Ever Wondered Why Israel and Palestine Have Been Fighting for 60 Years? Young X Factor Voters Back Cheryl... While Gamu is Deported from UK 1885 Flashback: A Quick Video Guide to How Europe Divided Africa US President Tells Blacks to Get Engaged in Politics Ghana UK Based Achievement Awards Launch Party Muslim Woman Sues Disneyland for Headscarf Ban Manchester City's Mario Balotelli is Man to Watch Foul-Mouthed Teen Disses Bus Driver and Becomes YouTube Hero Mixed Race Girl Sparks China Reality TV Race Row Michael Jackson: Greatest Entertainer in the World Amy Winehouse: 'I Want to Have Black Babies' Dizzee Rascal for MP Says Jeremy Paxman on Newsnight Overground Online in the Observer Newspaper Nazi Event Attracts Huge Crowd in Somerset
COMMENTS (23) Add your comment
There are no comments for this post yet. Be the first!

About Us - Contact Us