Overground Online
Overground Online

Fashion Website Asks Public to Set New Trends

Sometimes it seems like fashion is completely removed from the real world; with the expensive couture collections and outlandish designs writes Ceri Heathcote.

But recently, there have been a number of exciting new initiatives offering the public more control over the clothes they buy.

One such project is The Shopping Forecast, a new website that not only allows users to discover, share and vote on items of clothing, but also influences what items and accessories will be in the shops next season.

The site provides an interactive social experience centered on fashion, with useful features like creating outfits and saving them to a virtual wardrobe.

The Shopping Forecast is the first site of its kind to provide figures rather than opinions on new season trends.

This type of fashion democracy is a win, win situation, with shoppers seeing what they want to buy in shops, and retailers benefitting from increased sales.

See the Winter 2010 trends as voted for by the public here



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